Trends - PDG Dev

Transforming BMW of Silver Spring: Before & After Renovation

November 25, 2025/ Automotive • Trends

A Dealership Ready for Change

BMW has always been synonymous with performance and precision, and its dealerships are expected to reflect those same qualities. At BMW of Silver Spring, however, the physical space was beginning to lag behind the evolving expectations of both the brand and its customers. The showroom was functional but dated, with layouts and finishes that no longer matched the premium experience BMW ownership should convey. That’s where Penney Design Group came in. Our task was to take on an aging facility and turn it into a modern destination that embodied the brand, supported staff, and delighted customers.

Looking at the Before

Walking through the facility before renovation, it was clear where improvements were needed. The showroom floor was crowded, with limited space to highlight vehicles in a way that felt intentional. Lighting was uneven, often failing to showcase the cars at their best. The customer waiting area had been outgrown and was lacking comfort and connection to the rest of the dealership. Even the service drive and back-of-house functions showed signs of strain from years of heavy use.

The dealership wasn’t broken—but it wasn’t inspiring either. For a brand like BMW, that was not enough. The challenge was to preserve the building’s utility while elevating it into a space that matched the luxury and performance DNA of the vehicles inside.

The Renovation Vision

Our vision for BMW of Silver Spring’s renovation centered on creating a space that flowed seamlessly from arrival to delivery. The new design emphasized openness and transparency, making every step of the customer journey intentional. The showroom was reconfigured to allow for clean sightlines, more natural light, and curated display areas that placed vehicles at the center of attention.

High-quality finishes were introduced to reinforce BMW’s premium images: sleek glass walls, polished surfaces, and lighting designed specifically to enhance the forms and colors of the vehicles. The customer lounge was reimagined as a comfortable, upscale retreat rather than a simple waiting room, offering an experience that matched the excitement of test driving a BMW.

Meeting the Challenges

Renovations are rarely straightforward, and BMW of Silver Spring was no exception. One challenge was completing the work while minimizing disruption to the dealership’s daily operations. Staging construction in phases allowed sales and service teams to continue serving customers without compromising safety or efficiency.

Another challenge was balancing BMW’s corporate design standards with the practical realities of the existing building. Not every element could be rebuilt from scratch, so creative architectural solutions were developed to integrate new features into the old framework without sacrificing consistency or quality. The result was a dealership that feels entirely new, even though its foundation has been there for decades.

The After: A New Standard

Today, BMW of Silver Spring is more than a renovated facility, it’s a revitalized experience. The showroom feels open and inviting, with vehicles displayed like works of art. Customers can move easily from browsing to consultation, with spaces designed for personal conversations and digital engagement. The lounge provides a sense of comfort and exclusivity, while the service areas are efficient, transparent, and capable of handling today’s mix of combustion and electric vehicles.

The transformation demonstrates how architectural design can reshape perception. What was once a serviceable dealership is now a destination that communicates BMW’s brand values at every turn. For customers, the new space enhances the sense of excitement and pride that comes with owning a BMW. For staff, it provides an environment that supports productivity and reflects the prestige of the vehicles they represent.

More Than Just a Facelift

This project highlights how dealership renovations can go beyond aesthetics. At Penney Design Group, we believe every renovation is an opportunity to rethink functionality, improve sustainability, and prepare for the future. In Silver Spring, that meant designing spaces that could accommodate electric vehicle infrastructure, integrating energy-efficient lighting and mechanical systems, and creating flexibility for future changes in showroom or service needs.

By approaching the project holistically, the renovation achieved more than a visual update—it provided a platform for the dealership to thrive in the years ahead.

Looking Forward

BMW of Silver Spring now stands as an example of what a thoughtful renovation can achieve. It shows that dealerships don’t need to start from scratch to make a powerful statement. With the right vision, planning, and execution, an existing facility can be transformed into a flagship-caliber destination that elevates the brand and enhances the customer’s journey.

At Penney Design Group, we’re proud of the transformation and the partnership that made it possible. It’s proof that design, when done well, has the power to not only change a building, but also reshape an entire experience.

Top 5 Emerging Interior Architectural Finishes of 2025

November 4, 2025/ Trends

Looking Ahead at Design

Every year, architecture and design evolve to reflect not only new aesthetic preferences but also cultural shifts, technological progress, and sustainability goals. In 2025, interior finishes are playing a larger role than ever before in shaping how spaces feel, function, and endure. At Penney Design Group, we’ve noticed clear trends emerging across commercial, residential, and automotive projects, pointing toward materials and finishes that are not only visually striking but also more sustainable, adaptive, and user focused.

Sustainability as a Standard

One of the strongest trends is the move toward finishes that reduce environmental impact without sacrificing beauty. Recycled surfaces, responsibly sourced wood veneers, and bio-based composites are no longer niche, they are mainstream choices. Many of today’s clients expect eco-friendly options as part of their project, and manufacturers are responding with finishes that perform as well as traditional materials while offering smaller carbon footprints.

We’ve seen this in flooring made from reclaimed materials that balance durability with warmth, as well as surface laminates derived from plant-based resins. These finishes reflect a growing awareness that sustainability is not a luxury, but a necessity. In 2025, it’s not just about what looks good today, it’s about how materials support long-term stewardship of resources.

High-Performance Surfaces

As buildings become more flexible and multi-functional, finishes must rise to the challenge of constant use. High-performance surfaces that resist wear, staining, and scratching are gaining momentum. Matte ceramic finishes, ultra-durable quartz composites, and antimicrobial coatings are showing up in both public and private spaces.

For dealerships, like the ones we design, this durability is essential. Customers interact with these surfaces daily, and they need to hold up under heavy foot traffic while still maintaining a polished look. Finishes that provide resilience without appearing overly industrial are defining the next wave of interior design.

Textures that Tell a Story

Flat, glossy finishes are giving way to surfaces with depth and dimension. Textured wall panels, tactile stone surfaces, and layered wood treatments create interiors that invite touch as much as they invite sight. This move toward texture reflects a broader cultural desire for authenticity and connection—materials that feel real and human, even in high-tech spaces.

In projects we’ve completed recently, we’ve seen how texture can define a space. A dealership lounge with textured acoustic panels, for example, doesn’t just absorb sound, it creates a feeling of calm and warmth that makes the space more inviting. In 2025, finishes are being asked to deliver both function and emotional resonance.

Metallics with Subtlety

Metallic finishes remain popular, but they are shifting toward softer, more refined expressions. Brushed brass, muted bronze, and satin aluminum are replacing the high-shine chrome that dominated in years past. These metals add sophistication without overwhelming a space, complementing other materials rather than competing with them.

In luxury environments, metallic accents are becoming the detail that elevates a space from standard to exceptional. Whether used in trim, hardware, or accent walls, the trend in 2025 is toward metallics that whisper refinement rather than shout for attention.

Smart and Adaptive Materials

Perhaps the most exciting trend in finishes is the rise of smart materials. Photochromic glass, which adjusts its opacity depending on light levels, and surface coatings that actively improve indoor air quality are making their way into mainstream architecture. These adaptive finishes merge technology with design, providing a glimpse into the future of interior environments.

For clients, these materials offer not just aesthetic appeal but measurable improvements in comfort and performance. They represent a shift from finishes being static backdrops to being active participants in how a space functions.

Bringing It All Together

The top finishes of 2025 share a common thread: they are designed not only to look beautiful, but to perform, to last, and to respond to the evolving needs of people and the planet. From sustainable surfaces to adaptive smart materials, these finishes represent the intersection of design, technology, and responsibility.

At Penney Design Group, we approach every project with an eye toward what’s next. Whether we are designing a flagship dealership, a mixed-use development, or a private residence, these emerging finishes are shaping how our spaces look and feel. As the industry continues to evolve, these materials will help us create environments that are not only striking today but resilient tomorrow.

Navigating OEM Design Standards in Automotive Projects

October 21, 2025/ Automotive • Trends

The Role of OEM Standards in Dealership Architecture

Automotive architecture comes with a unique challenge. Unlike many other commercial projects, dealerships must follow detailed brand guidelines, or OEM standards, established by manufacturers like Porsche, Lexus, and Audi. These standards influence nearly every design decision—from the exterior façade to interior finishes, lighting, and even the placement of signage. For Penney Design Group, navigating this landscape is a core part of our work. The key is balancing strict adherence to brand identity with the realities of site conditions, local regulations, and client needs.

Why Standards Matter

Original Equipment Manufacturers invest heavily in creating consistent experiences for their customers worldwide. When someone walks into a Porsche dealership in Ohio, a Lexus showroom in Virginia, or an Audi facility in Pennsylvania, they expect the space to reflect the same brand values they’ve seen elsewhere. OEM standards make that possible. They create continuity and reinforce the brand image, ensuring that customers feel the same level of quality no matter where they shop.

At the same time, these standards are not suggestions—they are requirements. They cover everything from cladding materials to furniture packages and are often updated to align with evolving corporate identities. For architects, this creates both a framework to guide design and a responsibility to translate those guidelines into functional, buildable spaces.

The Penney Approach

At Penney Design Group, we treat OEM standards as the starting point, not the finish line. Our goal is to interpret these requirements in a way that feels authentic to the brand while also making sense for the dealership’s specific context. A Porsche showroom may call for sleek ACM panels and bold glass curtainwalls, but the way those materials are detailed in a suburban setting may differ from an urban site.

This approach requires collaboration on every level. We work directly with OEM representatives, dealership owners, and contractors to ensure compliance while also advocating for design solutions that improve efficiency and enhance customer experience. By fostering open communication, we’re able to bridge the gap between strict corporate requirements and the practical realities of construction.

Case Study: Porsche

Designing to Porsche standards means working with a brand that prioritizes precision and performance in every detail. Their architectural guidelines emphasize clean lines, dramatic glazing, and bold use of branded materials. In practice, this means ensuring every seam, every joint, and every finish aligns with that vision.

When working on Porsche Beachwood, our team collaborated closely with both Porsche and the ownership group to make sure the facility reflected the global Porsche brand while fitting the local market. The result was a showroom that won NAIOP’s New Construction Project of the Year, showing how adherence to OEM standards can produce award-winning architecture when executed with care.

Case Study: Lexus

Lexus standards focus on refined luxury, with warm finishes, balanced lighting, and spaces designed to feel calm and inviting. For us, that meant paying attention to the customer journey—how the layout flowed from entry to consultation areas, how waiting lounges felt, and how lighting created a sense of intimacy. Meeting these standards required not only architectural precision but also a focus on customer psychology. The result was a dealership that felt unmistakably Lexus while supporting operational efficiency for staff.

Case Study: Audi

Audi’s design language emphasizes innovation and modernity. Their standards lean heavily on angular forms, bold branding elements, and a strong interplay of light and material. In our work on YBH Audi Devon, we interpreted these guidelines into a flagship facility that made the brand’s cutting-edge ethos tangible. From exterior lines that announced Audi’s presence along a major corridor to interior sightlines that guided customers seamlessly through the showroom, every element tied back to the brand’s identity.

Challenges and Opportunities

Adhering to OEM standards is not always simple. There are times when brand requirements conflict with zoning codes or when specified materials are not readily available in a particular market. In these cases, our role is to find alternatives that meet both the letter and spirit of the standard. This may involve sourcing equivalent materials, adjusting dimensions, or working with OEM representatives to secure approvals for minor modifications.

These challenges are also opportunities. They allow us to bring creative solutions to the table, blending brand consistency with local adaptation. Over time, this has become one of Penney Design Group’s strengths—helping clients meet global standards while delivering facilities that are tailored to their community.

The Bigger Picture

At the end of the day, OEM standards are about more than finishes and façades. They are about trust. Customers trust that their brand experience will be consistent and that the space they enter will reflect the quality of the vehicle they are considering. Dealership owners trust that their investment in a compliant facility will support their relationship with the manufacturer and enhance their business performance.

For us, these projects are about trust as well. Our clients trust Penney Design Group to navigate the complexity, interpret the requirements, and deliver a building that not only complies but excels. Whether it’s Porsche, Lexus, Audi, or any other OEM, we take pride in turning standards into spaces that inspire.

A Design Story: 7209 Arrowood Road Residence

September 22, 2025/ Automotive • Sustainability • Trends

At Penney Design Group, our work spans both commercial and residential architecture, from national dealership networks to one-of-a-kind homes in our own community.

Each project challenges us to think about how people move, gather, and live in the spaces we create.

The 7209 Arrowood Road residence in Bethesda, Maryland exemplifies a large-scale Mediterranean-modern mansion, on a rare scale: 22,000 square feet spread across four levels. The house is one of the largest in the DC market.

Designing at Scale

When approaching a home of this size, circulation and flow become as important as aesthetics. The residence is organized vertically around a commercial-grade elevator and horizontally through layered gathering spaces that balance openness with intimacy. Our design team was tasked with making a very large home feel warm, livable, and cohesive.

The Entry Experience

The house welcomes guests with a three-story entry gallery at approximately 42’ high. This space is more than an introduction—it sets the tone for the home by blending vertical drama with a refined material palette. Exotic finishes sourced internationally add richness without overpowering the architecture.

Everyday Living Meets Luxury

At the core of the home is a gourmet kitchen with dual islands, supported by both a butler’s pantry and a secondary pantry. The kitchen anchors a sequence of interconnected spaces: a family room that opens directly to a covered terrace, a sunlit morning room, and a glass-lined sunroom. These transitions allow for a natural movement between interior and exterior life.

Integrating Indoor and Outdoor Spaces

The design intentionally extends living areas to the outdoors. A covered terrace with an outdoor kitchen overlooks a landscape that includes a koi pond, swimming pool, and tennis court. These features are not add-ons but integrated elements that reinforce the home’s connection to its site.

Specialized Spaces

The residence layers in purpose-built rooms designed for specific experiences:

A theater room for immersive entertainment.
A library paired with a wine cellar and wet bar for quiet evenings or social gatherings.
An exercise room with direct terrace access, bringing wellness into contact with fresh air and natural light.

Private Retreats

The primary suite is conceived as a retreat within the home, featuring dual walk-in closets, a spa-inspired bath, a sitting area, and a secluded balcony. Each additional bedroom includes its own bath and private access to outdoor terraces, giving family members and guests a sense of autonomy within the larger structure.

Flexibility and Wellness

The upper levels balance productivity and restoration. Two private offices with terraces provide ideal live-work spaces, while a dedicated spa suite with sauna and steam room supports wellness and relaxation. These features highlight how residential design increasingly blurs the line between work, leisure, and health.

Entertainment and Collections

The lower level includes a playroom with a wet bar that opens onto yet another terrace, continuing the theme of indoor-outdoor connection. For car enthusiasts, garaging for seven vehicles plus a carport is seamlessly integrated into the design, reinforcing that architecture can support not only daily living but also personal passions.

Beyond Luxury

What makes 7209 Arrowood Road special is not just its size or amenities—it’s the way those elements come together into a cohesive architectural vision. The design demonstrates how commercial-scale planning and detail can be brought into the residential realm to create a home that is at once grand, functional, and deeply personal. The house is like a resort or a private cultural building compressed into a residence. The combination of a formal arrival, towering internal volumes, carefully arranged mezzanines/galleries, and purpose-built amenity spaces produces an experience that’s more about spatial sequence and material quality than about any single flashy feature.

Sustainability in Automotive Architecture: Trends & Best Practices

July 15, 2025/ Automotive • Sustainability • Trends

A Shift in the Industry

For years, the automotive industry has focused on innovation—smarter engines, sleeker designs, and most recently, a push toward electric vehicles. But there’s another transformation underway, and it’s happening in the buildings that sell and service these cars. Dealership architecture is going green. Not just with flashy buzzwords, but through meaningful design decisions that help reduce environmental impact and support long-term efficiency. At Penney Design Group, we’ve embraced this shift and continue to shape spaces that align with a more sustainable future.

Choosing the Right Materials

Sustainable design starts with smart material choices. Today’s dealerships don’t have to rely on high-impact construction elements to make a statement. Instead, we’re seeing growing interest in using recycled metals, low-VOC paints, reclaimed wood, and durable finishes that reduce the need for frequent replacement.

Green roofing systems, translucent panels for natural daylighting, and advanced insulation methods are becoming more common in our projects, helping to lower energy demand while enhancing the overall aesthetic. These aren’t just “nice-to-have” features—they’re practical investments that pay off over time.

Energy Efficiency that Performs

A major focus of sustainable architecture is energy performance. In our dealership designs, this shows up in everything from HVAC systems to lighting layouts. We design spaces that make the most of natural ventilation and daylight, reducing the need for constant mechanical cooling and artificial light. LED lighting systems are carefully placed to maximize coverage while using as little power as possible.

We also work with engineers to specify high-efficiency HVAC systems that can adapt to different seasons and usage patterns. The result is a dealership that works smarter, uses less energy, and lowers operational costs for the owner.

The Site Matters Too

Sustainability doesn’t stop at the walls of a building. It starts at the site. When we plan a dealership, we look at the bigger picture—how stormwater moves, where sunlight hits, and how vehicle traffic flows in and out. Proper grading and permeable paving help reduce runoff and improve groundwater recharge. Landscaping with native plants cuts down on water use and maintenance.

Thoughtful orientation of the building can make a huge difference in how efficiently it handles heat and light. These early planning decisions are crucial and often determine how well the entire project will perform over time.

Designing for What’s Ahead

The dealerships of today need to be ready for tomorrow. That’s why our sustainable strategies also consider future growth and adaptability. We design service areas that can accommodate electric vehicle infrastructure. We plan mechanical rooms that allow for upgrades down the line. And we create flexible showroom spaces that can be reconfigured as brands and customer experiences evolve.

Sustainability isn’t just about reducing carbon footprints—it’s also about designing smarter spaces that can adapt to change without needing to be torn down or rebuilt.

Our Commitment

At Penney Design Group, we don’t treat sustainability as a separate checklist—it’s part of our process. Whether we’re designing a luxury flagship dealership or a family-run service center, we’re always looking for ways to make it more efficient, more resilient, and more responsible.

We believe the best buildings are the ones that stand the test of time—architecturally, functionally, and environmentally.

Meet The Whitley: New Luxury Residences in Old Town North

July 9, 2025/ Sustainability • Trends

Meet The Whitley: New Luxury Residences in Old Town North

Penney Design Group is thrilled to unveil The Whitley, a new landmark in the heart of Alexandria’s vibrant Old Town North neighborhood. This sophisticated, boutique-style building at 805 N Columbus Street brings 78 elegantly designed condominium residences, 8 of which will be affordable for 100% AMI residents, ranging from studios to three-bedroom homes with terraces, to one of the region’s most sought-after addresses. Developed by PT Blooms with Eichberg Construction as the general contractor, The Whitley is set to deliver in Fall 2025.

Design Vision at Penney Design Group

Our vision for The Whitley began with a clear goal: to bring to Old Town North a distinctively contemporary design which blends a carefully considered modern aesthetic with the character and details of Alexandria’s built heritage; a building which seamlessly fits within the neighborhood yet distinguishes itself by setting a new standard in the area for progressive, forward-looking, high-quality development.

As seen from the corner of North Columbus & Madison streets, The Whitley’s primary massing matched the scale, materiality, and fenestration of the adjacent rowhouses. At the same time, its upper-level setbacks and façade articulations are differentiated using more contemporary materials and treatments. Project-wide, we employed a 12” long brick as a contemporary counterpoint to the 8” standard brick used in traditional rowhouses.

Communal amenities in the project include outdoor terraces on the 5th and 6th floors with defined seating and gathering areas, gas grills, landscaping and city views; a resident lounge with kitchen/bar and fireplace; boutique fitness center; 1st floor courtyard space; bike storage; EV charging; pet-wash; and package room with cold storage for grocery deliveries.

In the residences, the interiors were optimized with open-plan layouts and high ceilings, and accessorized with wide plank white oak flooring, custom micro-shaker cabinetry, quartz countertops, solid-core doors, roller shades, and carefully designed storage solutions.

21st-Century Sustainability

The owners’ mandate to create a one-off residential destination of refined living and contemporary convenience is supplemented by their commitment to the earmarks of 21st-century sustainability: community, wellness, accessibility, and economy of means.

Sustainability today is a broad concept encompassing various environmental, social, and economic components meant to foster better conditions for present and future generations. The Whitley promotes these concepts through the following:

Community

Community begins at The Whitley with a more economically diverse population. Affordable housing units are offered alongside market-rate units. This more comprehensive demographic comes together in The Whitley’s various communal spaces: the resident lounge, the boutique fitness center, the outdoor terraces and courtyards on varying levels, social spaces which promote and foster a sense of belonging and social support.

Wellness

Along with community, individual well-being is nurtured at The Whitley through the thoughtful management of the building’s various environmental features. From the ground level to the rooftop, The Whitley is ecologically engineered to integrate the project’s stormwater management requirements with the climate/health/aesthetic benefits of its greenscape. A green roof, terrace planters, Bio-retention ponds in various locations, and extensive planting throughout the project capture and recycle rainwater, reduce urban heat island effects, improve air quality and enhance biodiversity.

Accessibility

The Whitley’s prime location, a short walk to the historic core of Old Town Alexandria, the Potomac waterfront, and an abundance of cafes, restaurants, and shopping options, offers a pedestrian-friendly urbanism with Alexandria being a model for a unique, ideal urban environment with a small town feel. Just blocks away, the Braddock Metro stop provides connections to Washington, DC and its array of civic, cultural, and business amenities. Recreationally, there are bike and running trails with easy access to DC, Mt. Vernon, and beyond.

Economy of Means

At The Whitley, economy of means is expressed through the thoughtful integration of form, function, and finish—where each design decision serves multiple purposes, and where restraint becomes a tool for elegance. Rather than relying on an abundance of materials or ornate gestures, the building achieves impact through the careful calibration of its elements: a reduced material palette, refined detailing, and efficient spatial planning.

Every brick course, window alignment, and recessed volume was designed to balance aesthetic presence with cost-conscious execution. For example, the use of a singular, elongated 12” brick delivers both a modern identity and an efficient installation process, offering a contemporary rhythm that ties back to local traditions while reducing complexity.

Inside, open-plan layouts maximize livable area and flexibility within a compact footprint, allowing for generous spatial experiences without excess. Shared amenity spaces are consolidated across levels to encourage vertical circulation and offer layered communal experiences without requiring oversized common areas.

Owner/Architect/Contractor Collaboration

The project’s success is a result of thoughtful collaboration among the Owner, Architect, and Contractor. Along with our specialized team of consulting engineers, this collaboration guided the project on a clear and deliberate path through the stringent review processes of the Community and the City of Alexandria’s review board. It continued throughout the project’s various design development, construction documents, and construction administration phases.

What’s Next

Sales milestones: Over 35% of residences sold within weeks of sales launch, with pricing ranging from the $500,000s to $1.9 million.

Construction timeline: On track for Fall 2025 delivery, slated for move-ins in early 2026.

Follow along: Stay tuned for updates on interior finishes, landscape activation, and official opening announcements.

In Closing

The Whitley reflects Penney Design Group’s commitment to delivering thoughtful, sustainable design, meaningful community connections, and impeccable execution—from programming to ribbon cutting. We’re honored to be part of this well-curated collection of homes in Old Town North—welcome home.

Porsche Beachwood Wins NAIOP 2025 New Construction Project of the Year

June 5, 2025/ Sustainability • Trends

We are honored to announce that Porsche Beachwood, one of the first Generation 5 Porsche dealerships in the Midwest, has been honored with the 2025 New Construction Project of the Year award by NAIOP Northern Ohio.

This prestigious recognition celebrates exceptional achievement in commercial real estate development, architecture, and construction within the region, and we are thrilled that our design work played a central role in this project’s success.

At Penney Design Group, this milestone reflects our ongoing commitment to brand-focused architecture that brings spaces to life. We partnered with Penske Automotive Group and Marous Brothers Construction to bring this flagship dealership to life, turning a formerly abandoned hotel site just outside Cleveland into a dynamic 65,000-square-foot automotive destination that redefines what a luxury dealership can be.

The significance of the award

NAIOP’s New Construction Project of the Year award honors projects demonstrating excellence in design, function, sustainability, and community value. Winning this award reflects the deep collaboration and forward-thinking approach that went into Porsche Beachwood, transforming a neglected site into a vibrant commercial hub that serves both the brand and the local community.

Bringing Porsche’s vision to life through design

Porsche’s global design standards shaped every decision, from layout to materials. We aimed to create a facility that would not only meet the rigorous functional demands of a modern dealership and service center but also embody Porsche’s spirit.

One of the most striking architectural features is the custom ACM (Aluminum Composite Material) façade at the main entrance, inspired by the rear silhouette of the Porsche 911 Carrera. During the day, the façade filters natural light into the showroom, while at night, it is illuminated in glowing red, making a bold statement that perfectly captures Porsche’s iconic style.

Inside, the dealership boasts a two-story showroom connected by a built-in vehicle elevator, allowing for dramatic vehicle displays on both levels. This design not only maximizes the visual impact for customers but also optimizes space efficiency in the showroom.

The service area is equally impressive, featuring 19 in-ground vehicle lifts, each paired with fully equipped workstations designed to streamline technician workflow and enhance customer service. This level of operational sophistication supports Porsche’s commitment to high maintenance and repair standards.

The collaborative journey

From concept through completion, we worked side by side with Penske Automotive Group and Marous Brothers Construction to ensure every detail reflected Porsche’s brand standards of excellence and Penske’s operational and aesthetic requirements.

This synergy of design and construction expertise resulted in a dealership that is as functional as it is beautiful, earning high praise from the client and industry alike.

IMPACT BEYOND THE DEALERSHIP

Beyond serving as a state-of-the-art automotive retail and service center, Porsche Beachwood represents a significant investment in the local community. The project revitalized a previously underutilized site, contributing to the area’s economic development and job creation.

Furthermore, the design incorporates sustainable practices and materials that align with modern environmental standards, emphasizing responsible development.

Looking ahead

Winning the NAIOP 2025 New Construction Project of the Year motivates us at Penney Design Group to continue pushing boundaries in automotive dealership architecture and commercial design. We are passionate about creating spaces that elevate brands, enhance customer experience, and positively impact communities.

Porsche Beachwood is a proud example of what can be achieved when visionary design, skilled craftsmanship, and brand collaboration come together. We look forward to bringing the same dedication and creativity to future projects that help shape the future of automotive retail.

Here’s to bold design—and the teams that make it happen, including our design partners Tarantino Engineering Consultants, P.C. and Westside Engineering, LLC.